If you´re running an SME, you probably don’t need anyone to tell you that it’s not quite like working a 9 to 5. The point where most people end a typical work day often marks the halfway point for those running a small business.
If you´re running a small business, you´ve more than likely heard of the marketing rule of 7.
The rule says that a would-be customer needs to see or hear about your company or product at least seven times before becoming a customer.
The theory goes that:
The 80/20 rule, otherwise known as The Pareto principle is an observation and theory that says approximately 80% of the effects or outcomes of a situation come from 20% of the causes.