If you think that loyalty or reward programs are only for “big box” stores and supermarket chains, think again. Brand awareness and marketing are crucial for every small business and giving your customers value and earning their loyalty is the best investment for your business.
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When it comes to running a small or medium business, time is always of the essence. Whether it’s vendors who need to be paid, paying staff, production costs, or inventory, we know that every day and every cent can make a difference...
As a small business owner, when it comes to finding inspiration, keeping on top of the latest trends in your industry, and connecting with potential partners and customers, there´s no better opportunity than at conferences.
As an entrepreneur, if you’re running a small or medium business, the issue of working capital is likely something you’ve come up against. After all, we all know working capital is vital to every business. Just as vital to your company is growth.
If you´re running an SME, you probably don’t need anyone to tell you that it’s not quite like working a 9 to 5. The point where most people end a typical work day often marks the halfway point for those running a small business.
If you´re running a small business, you´ve more than likely heard of the marketing rule of 7.
The rule says that a would-be customer needs to see or hear about your company or product at least seven times before becoming a customer.
The theory goes that:
The 80/20 rule, otherwise known as The Pareto principle is an observation and theory that says approximately 80% of the effects or outcomes of a situation come from 20% of the causes.
No one said running a small business was cheap but even so, with the increasing cost of real estate, running a vehicle, employee salaries, and supply costs, it can be tough to make ends meet.
With a New Year comes an opportunity to review your business operation and explore ways you can reduce costs. With this in mind, here are five ways you can save money running your SME this year:
In 2013, American research-based, global performance-management consulting company Gallup conducted a 142-country survey which showed that only 13% of employees worldwide are engaged in their work.
If you think that loyalty or reward programs are only for “big box” stores and supermarket chains, think again. Brand awareness and marketing are crucial for every small business and giving your customers value and earning their loyalty is the best investment for your business.
In recent years, there has been a lot of buzz around the word “mindfulness”, and for very good reason. At $3.4 trillion, the Global Wellness Market is now three times larger than the worldwide pharmaceutical industry.
If you´re running a small or medium business, chances are you´re familiar with the expression “when it rains, it pours”.
So, a person walks into a bank…
It sounds like the start of a riddle, doesn´t it? Well, in today´s day and age, walking into a bank kind of is.
To a small business owner, the saying “time is money” is a reality. When running an SME, every minute counts.